The experttraining.ng is a project by Dayo Adetiloye Business Hub. (EXPERT TRAINING) is a portal to find and book offline courses, trainings and seminars online. Experttraining.ng solves the problem of offline seminars, courses and training booking; by aggregating variety of offline courses, seminars, professional trainings and vocational trainings, making it easy to search, check training calendar, training schedule, course curriculum, duration, mode of training, training locations and book for the offline courses and trainings online. The online booking system was developed to help trainers such as students, artisans, business owners and professionals find various trainings, seminars, courses and vocational skills.
Dayo Adetioye Business Hub
INTRODUCTION Expert training is an online platform which provides the facilities for booking trainings, courses, seminars for customers. Our online booking site will help us manage our customer’s data and keep them safe. It will also help our staffs to keep in track our customer’s online booking request as well as easily reply feedback to the customers. We create a platform whereby people can easily book for trainings, courses and seminars online thereby serving as a link between the trainers and the trainees. We reduce the stress of looking for trainers in order to acquire a skill or learn a trade. With Expert training, you have access to offline courses, seminars, professional trainings and vocational trainings, making it easy to search, check training calendar, training schedule, course curriculum, duration, mode of training, training locations and book for the offline courses and trainings online. With Expert training we have successfully make it easier for people to learn key industry knowledge of their ventures Business Description People wants to learn one physical skill or a professional training that requires physical contact and can easily find and book their training at affordable prices and saved registered companies with experts within 5 minutes, bringing convenience and information to training seekers and more revenue for training companies, we thereby solve the problem of offline seminars, courses and training booking by finding and registering for trainings, courses, vocational skill acquisition, workshop, etc., all throughout Nigeria. Our aim is to bring your desired training to your door step without less stress. Unlike the traditional way of registering for courses, experttraining.ng gives you access to offline training inventory. You have the option of one-on-one training and you can stick with the company calendar. We ensure that our training providers have a well secured and well-maintained venue stocked with essential facilities needed for the training. Our services also include consulting services, sales of audio and video materials for trainings, mentorship, sales of business plans, etc. Our mission is to keep the system as clear and functional as possible, to provide you with the tools you need to simply get on with your business. As a service, we understand the importance of support and aim to help you as quickly and effectively as possible, with a dedicated team ready to answer questions. No technical experience is required. Basic knowledge of handling system is sufficient. Form of business: Sole proprietorship Owners of business: Dayo Adetiloye. State of business: New business Opening days: Everyday Business Development Consultant: Oludare Mudashiru, Debt Consult, London School of Economics Legal Adviser: Adejoke Oyewunmi chambers. Board of Directors: Dayo Adetiloye, Akinyemi Femi, Oyebade Adejumobi, Aderogba Adedoyin. VISION To be the one-stop search site for trainings, offline courses, seminars and vocational skills in Nigeria. MISSION Our mission is to keep the system as clear and functional as possible, and to provide fare rates that ensure a conducive environment for business between the trainers and trainees. Our services will exceed the expectations of our customers. OBJECTIVES • To create an online-based company whose goal is to exceed customers’ expectations. • To increase the number of users served by at least 20% per year through superior performance and marketing ads. • To make it convenient for the customer to book to the training online and make a tour without going there physically. • To develop a training Online booking and management system. • To develop a sustainable start-up business, contributing to increased employment of community residents. Keys to Success Location: providing an easily accessible online location for customers. Environment: providing an environment conducive to giving a relaxing and professional service. Convenience: there is provision for quick and easy set up with optional online payments, its simple for people to make a booking and full of features to make your life easier. Reputation: to build a good reputation online. Product/Services Expert training is a platform whereby people can easily book for trainings, courses and seminars online thereby serving as a link between the trainers and the trainees. We reduce the stress of looking for trainers in order to acquire a skill or learn a trade. With expert training, you have access to offline courses, seminars, professional trainings and vocational trainings, making it easy to search, check training calendar, training schedule, course curriculum, duration, mode of training, training locations and book for the offline courses and trainings online. Our products and services are categorised as follows: • Online training booking • Consultancy services • Sales of audio and video materials for trainings, • Mentorship, • Sales of business plans, The benefits of our products and services are - The provision of high quality and maximum flexibility in customer service delivery. - Superior and personalized customers’ attention. - Fair and lowest possible prices - Discount offers Market Analysis The unemployment situation is likely to rise significantly if measures are not put in place to accelerate job creation and improve the mismatch in training and the labour market requirements. The mismatch between the qualifications of job seekers and the skill requirements of employers is due to vocational and technical institutes teaching out-dated skills, with out-dated curriculum and machinery, and the lack of consultation with and participation of the private sector. This situation has led many young graduates and job seekers to go for vocational skills while some others apply for professional trainings, seminars and courses as this will give them an edge in the labour market and reduce the rate of unemployment in the country. Even secondary school leavers are been advised to enrol for a vocational skill while awaiting their admission into the higher institutions. Our Target Market Our target market can be classified into different groups which include: • Business owners • Professionals • Students • Artisans Pricing Strategy At experttraining.ng, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering. Be that as it may, the management of Expert training have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the industry. Competitor Analysis Our competitive edge is based on the fact that there is a provision for quick and easy setup with optional online payments, its simple for people to make a booking and full of features to make your life easier. Our competitive edge is our ability to market effectively and creatively attract customers. Which is also followed by the best service and products provided in the business. In addition, our combination of unique services and interaction with the clients are setting us up to be a successful online booking site in the community. Our major competitors are; www.nigeriatrainingcourses.com , www.nigerianseminarsandtrainings.com, https://jiji.ng/classes-and-courses , http://www.nigeriatrainingnetwork.com/ , https://www.jobberman.com/learning/ http://www.businesslist.com.ng/category/training , http://tutor.ng/ Our competitor reach is limited to major cities and focus more on corporate training listing . We are going to have different trainings listed across major towns all over Nigeria. We will extend our listing to cover Personal Development Courses, Workshops, Certificate Courses, Vocational and Technical Courses etc Sales and Marketing Plan SALES STRATEGY Once visitors have reached our site, we must convince them to book their training through experttraining.ng. There are three challenges here: Helping the customer find the right trainer Our internal search engine is combined with audio and streaming video samples so customers can 'audition' training providers from the comfort of their living rooms. Gaining the customer's trust Co-branding, as described above, will give the site legitimacy by linking it to other well-known and trusted websites. In addition, we have completed processes to be marked as a secured site for handling sensitive customer data and billing. Making sure that our listed trainers respond to expert training requests This aspect must be profitable for performers, or they will stop responding to our requests. We will limit each customer to choosing 3 trainers of each type per course or skill in their request. Each request thus represents a 1 in 3 chance for a trainer to get a booking. In addition, since each request and bid in response is routed through our system, we will be able to keep tabs on how the matches are going. • Any trainer who repeatedly fails to respond to requests will be contacted to determine whether there are problems in our listings of their services, or the types of requests they are receiving. Those who are simply too busy to accept bookings will be removed from the listings. • Any trainer who repeatedly submits bids and fails to win contracts will be contacted to determine the problem. Are they submitting bids far out of line with their local competition? We will continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times. We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our service offerings once the need arises. • Advertise our business through marketing ads. • List our business on yellow pages ads (local directories) • Create different packages for different category of clients in order to work with their budgets and still deliver excellent services • Leverage on the internet to promote our business. • Deliver consistent customer experiences to all our users; making our first impression count positively. • Engage direct marketing approach • Encourage word of mouth marketing from loyal and satisfied clients. • Create a loyalty plan that will enable us reward our regular customers. Other Marketing strategies • Development of strong relationships with clients. • Utilize specialize referrals reward system to build traffic and make sales. • Word of mouth from satisfied customer. • Online marketing though company website with a blog, social media marketing like Facebook page and ads, Google ads. • Email listing. Promotion Promotion Strategy: Expert training will promote its products and services to clients through: i. Carefully drawn-up social media campaigns; ii. Marketing ads for tasty offerings, products, and quality of service; iii. Refer-a-friend-promo: in this strategy, a client who refers another is offered a 5% commission on the sales. Pricing We know the importance of gaining entrance into the market by lowering our pricing so as to attract all and sundry that is why we have consulted with experts and they have given us the best of insights on how to do this and effectively gain more clients soon. Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Nigeria. We have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. In terms of pricing, we are starting out by offering one of the most competitive pricing our clients will see online. Risk Lack of finances: Expertise is not the only thing needed to stand out and succeed in the online booking business; the right ingredients, renewal of hosting rights, renewal of domain name in order not to expire are also important and money is needed to put these things in place. SWOT Analysis Strengths • Quality assurance: With an easily set up website platform, anybody can operate our website and easily book for trainings, courses and seminars. • Experience: Dayo Adetiloye, who is our manager and founder of Expert training is coming in with over twenty years of experience in the Online booking business, we have the right combination of both human and financial resources for success. • Quick accessibility: with Expert training, you have access to offline courses, seminars, professional trainings and vocational trainings, making it easy to search, check training calendar, training schedule, course curriculum, duration, mode of training, training locations and book for the offline courses and trainings online. Weaknesses No reputation yet: as a very young brand in the Online booking business in Nigeria, we haven’t really established some reputation for ourselves yet and therefore would have to work hard to earn our clients’ loyalty and trust especially as its online. This means that we have to brace up for ample competition. Nonetheless, we shall continue to do our best to see that we bridge a gap between our strength and weakness. Opportunities The size of the online booking industry in Nigeria is going very high because don’t want to undergo the stress of looking for trainings, but just needs a platform where they can check for verified trainers and book for trainings with them, reservations are also made available. We know without reservation that we shall attract all and sundry when we kick start operation. Our competitors are not as effective as we are; as a result, we know that with us being there, and with the type of services we want to offer, and how we want to offer them, we shall break even pretty soon. Threats Some of the threats that are likely going to confront Expert training might be losing our clients to other competitors. If we win them over and are not able to give them the best of services, then there might be likelihood that we lose them again. This is one of the aims of wanting to even surpass the needs of the people so that we can gladly continue to be at the top always. PEST Analysis Political: As an establishment that is subjected to government in the country, we need stability in governance to be able to run our business successfully because if there’s war or crisis within the polity, it will affect the business. Economic: both IMF and the ministry of finance have issued warnings that Nigerians should expect an economically tough 2017, which will eventually end with smiles on our faces. As with other firms influenced by the simple economics of demand and supply, Expert training can be influenced by the economic circumstances of the country. Socio-cultural: To ensure that we are headed in the right direction, a lot of people now go online to search for and book of trainings of various types, that will serve as an edge for expert training because that’s what we do majorly. Technological: We will leverage on technology to ensure our services are ready at the appropriate time and also hot all day long. We will reach out to prospective clients via social media campaigns, marketing ads and other technology–driven means of reaching out. MATERIALS AND MACHINES Hosting rights, domain name, site maintenance, etc. Operational Plan Our operational procedures are as follows: 1. We look for verified trainers for various courses and skills who offer training opportunities. After that, we then list them on our website. 2. We then look for trainers such as students, professionals, business owners and artisans. 3. We then connect the trainers and trainees together. 4. Experttraining.ng collects a 20% commission fee each time it brokers a transaction between a training provider and a trainee. The company collects its fee from the trainers. The business will employ and train its workforce. 1. M.D/C.E.O 1 2. Website manager 1 3. Operation Staffs 2 4. Sales and marketing manager 1 5. Sales associates 2 6. Account officer 1 Total 8 Management Team Aderogba Adedoyin Olabisi- she has a B.sc degree in Political science from the prestigious Obafemi Awolowo University, Ile-Ife. BSc, MBA in View. List Manager Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan Atlantic University (PAU). He is our business development strategist and the Chief Executive Officer of Expert Training. Oyebade Adejumobi B.Agric, MBA in View Marketing/ Operations Manager Akinyemi Femi Bsc Co-founder and brand Manager We brought to the business: - Educational skill and practical experience in the online booking business. - Capacity to consistently provide high quality services all year round. - Amazing variety and excellent quality of verified trainers. - Our staffs bring operational, marketing and promotional skills to the business. Financial Plan and Projections Financial Plan What is your total available market size $ 1,000,000,000 Number of employees 4 Target fund to raise $ 1,000,000 Equity on offer 20% Expert training seeks $1 million USD in long-term financing to cover start-up costs, equipment, building expenses, and working capital. Funding for the launch of the business is provided primarily by equity from the partners and investors. The business will reach positive cash flow in its 7th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.