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Getting Publicity for Your Startup

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Program Description

You have built a great product and assembled a team, but you can’t start making sales until potential customers know about you. Marketing can be expensive, and talented public relations professionals can be difficult for a startup to recruit, which is why knowing how to get media attention for your startup is vital. Getting positive publicity can be the first step to customer acquisition, and like every other aspect of entrepreneurship, it requires skill. Whether it’s blogs, social media, newspapers, magazines, television or radio interviews, gaining press attention can be the most inexpensive way to get your name and product out there.

Improve your public relations skills with our experts by joining the GIST TechConnect interactive webchat on Tuesday, April 17 at 11:00 a.m. EDT (15:00 UTC).

You can ask the live panel of experts your questions by using the chatbox to the right of the video player. You can also send your questions to the panel by using #GISTTechConnect on Twitter.


Why Participate

- Listen to a panel of experts discuss the best way to get publicity for your startup
- Ask the experts your questions about pitching your startup to news outlets
- Learn tips and tricks that help you capitalize on media attention


Speaker Biographies

Pedro López Sela

Chief Imagination Officer, Canou

Pedro has more than 20 years of leadership, investment, mentorship and consulting experience. He’s worked in a number of capacities with startups, SME’s, global corporations, think tanks, NGOs and government organizations around the world. Pedro is an instructor for the National Science Foundation Innovation Corps (NSF I-Corps TM ), Global Innovation through Science and Technology (GIST), and Fomento Geek. He is mentor at Mass Challenge, Village Capital, Endeavor, The Pitch and Monterrey Tec.


Dr. Almas Awan

Professor, Federal University of Sao Carlos, Brazil

Almas is currently serving as a professor of Chemistry (SP, Brazil), leader of science diplomacy based initiatives and executive committee member at Global Young Academy (Halle, Germany) and a mentor/reviewer for technology based startups. After finishing her PhD from UNICAMP, she initiated the idea of setting up a citrus waste-recycling startup. She was among the finalist of gist-techi idea stage projects in 2015 and will serve as a mentor in gist-techi 2018 competitions at GEC, Istanbul. She has authored peer-reviewed science publications and has presented numerous lectures to national and international audiences. 


Kevin King (Moderator)

Communication Leads, Quorum

Kevin King is the Communications Lead at Quorum, a public affairs software startup that empowers organizations to launch grassroots advocacy campaigns, manage stakeholder engagement, and monitor legislation in Washington, Brussels, all 50 states, and thousands of U.S. cities As the Communications Lead, he develops the communication and marketing strategies for Quorum. Launched in 2015, Quorum has scaled rapidly and has been featured in over 30 major news outlets for their innovative data-driven approach to public affairs.