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Why Customer Discovery is Essential for Product Development

January 03, 2017


Over the past few years, entrepreneurs and startups became focused on “making products that people love”. A great User Experience is now considered essential to creating a successful product. While many companies focus on having the best design and the greatest experience, they are still missing the most important step in product development - learning about their customers. In her presentation, Designing to Learn, UX designer Melissa Perri highlights the importance of customer discovery in the product development process.

Watch the recorded presentation here.

View Melissa's presentation slides below:


Ask Melissa Questions About Your Startup

Melissa Perri and Ray Crowell will take part in the upcoming GIST Guru webchat, How to Run Your Startup on Tuesday, January 17, at 8:00 a.m. EST. The gurus will explain how the Lean Methodology and the Agile Approach can help you make strategic decisions for your startup. 

[Image credit: Pexels]


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