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In the rush to create the next big success in the MENA’s online industry, our nascent community can draw key lessons from the successes (and failures) of founders and investors in developed markets and other more advanced emerging markets such as Latin America and Central and Eastern Europe.

Below are the top 5 key factors that could determine the success or failure of online businesses in MENA. While some apply to businesses everywhere (founders’ characteristics, business model scalability, challenges that must be addressed), others are specific to emerging markets.