5 ways developers can exploit geospatial tech in 2016

5 ways developers can exploit geospatial tech in 2016

February 23, 2016

venturebeat.com

Since the rise of geospatial technology, applications like Facebook, Uber, and Grindr, have enabled users to engage with their surroundings to connect with friends, book a room, or set up a date.

But the application of geospatial technologies is really in its infancy. End users demand fast access and precise services that fit their interests, leaving most app developers playing catch up. Here are five tips to leverage the power of geospatial technologies to meet user demands in 2016:

1. Connect data science with geospatial services. Many app developers settle at engaging users with sponsored content based on broad high-level editorial decisions. This practice can end up serving content that is poorly targeted, or even worse, turning users off. Core user data like what interests they have, which restaurants they hit last Friday, and which events they avoided over the weekend, offers huge data mining potential. Be smart: Prioritize investments in machine learning and hire data scientists to perform deep analysis. You’ll end up knowing more about your users’ interests than they know themselves. Connect this data with local services to provide a baseline for serving content that is best suited to your users.

 

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