This episode of GIST Innovation Talks explores product development with Jaden Johnston, head of business development at Tugboat, a U.S.-based tech startup that has successfully spun off from its larger parent company. Jaden has extensive experience in taking products to market and building and leading cross-functional B2B teams. VentureWell comms strategist, Genesis Lodise, leads this discussion through the world of product development.

Key topics:

• Creating new opportunities within your startup
• Opening new revenue streams
• Expanding from one business model to multiple
• Incorporating customer feedback
• Roadmapping to scale
• Brand affinity & evangelizing
• Inbound versus outbound strategy
• Finding opportunities in risk

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Host:

Genesis Lodise
Comms Strategist, VentureWell

Genesis brings years of communications and technical expertise to the GIST initiative where he produces digital content for social media and the GISTNetwork.org website.

Guest:

Jaden Johnston
Head of Business Development, Tugboat (a Lullabot company)

Jaden has extensive experience building and leading cross-functional B2B teams to drive program and revenue operations. Her career journey spans SaaS, e-learning, and digital agency sales, and operations, and is based in a passion for operational excellence, mentoring, and coaching.

In addition to heading business development at Tugboat, Jaden also hosts the CX Podcast - focusing on tactics and strategies for revenue generation through incredible customer experiences. 

She also likes cats and is also a firm believer in the Oxford comma.

Learn more about how Tugboat can help your organization enhance the development process at tugboat.qa

Connect with Jaden on LinkedIn.