GIST Innovation Talks Episode 5: Product Development

GIST Innovation Talks Episode 5: Product Development

September 30, 2020

This episode of GIST Innovation Talks explores product development with Jaden Johnston, head of business development at Tugboat, a U.S.-based tech startup that has successfully spun off from its larger parent company. Jaden has extensive experience in taking products to market and building and leading cross-functional B2B teams. VentureWell comms strategist, Genesis Lodise, leads this discussion through the world of product development.

Key topics:

  • Creating new opportunities within your startup
  • Opening new revenue streams
  • Expanding from one business model to multiple
  • Incorporating customer feedback
  • Roadmapping to scale
  • Brand affinity & evangelizing
  • Inbound versus outbound strategy
  • Finding opportunities in risk


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Genesis Lodise
Comms Strategist, VentureWell

Genesis brings years of communications and technical expertise to the GIST initiative where he produces digital content for social media and the website.



Jaden Johnston
Head of Business Development, Tugboat (a Lullabot company)

Jaden has extensive experience building and leading cross-functional B2B teams to drive program and revenue operations. Her career journey spans SaaS, e-learning, and digital agency sales, and operations, and is based in a passion for operational excellence, mentoring, and coaching.

In addition to heading business development at Tugboat, Jaden also hosts the CX Podcast - focusing on tactics and strategies for revenue generation through incredible customer experiences. 

She also likes cats and is also a firm believer in the Oxford comma.

Learn more about how Tugboat can help your organization enhance the development process at

Connect with Jaden on LinkedIn.



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