Startup Resources: Product Market Fit

Startup Resources: Product Market Fit

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Determining product market fit has been identified as a first step to building a successful venture, particularly as investors are increasingly attuned to whether a startup’s business model has evaluated whether there is a fit for the startup’s product to the market.

Steve Blank (Consulting Associate Professor at Stanford), Donna Harris (Co-Founder of 1776), and Blake Stevens (Sr. Associate at Harris & Harris Group) speak with moderator Kerry Rupp (Strategy and Innovation Consultant) on this topic. 

 

Key topics:

  • Defining "product market fit"
  • Examples of common mistakes 
  • How do you know if your idea is a good fit for a specific market?
  • What does the customer actually care about?
  • How do you know when you have enough data from customers to know you hace good product market fit?
  • What skills are needed to perform product market fit research?

 

More resources from GIST:

GIST TechConnect

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GIST Innovation Hubs

 

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