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The model is increasingly popular in business schools and incubators throughout the region and provides an alternative to the traditional route of developing a business plan in order to run a company.

However, although it works well for some kinds of companies, applying the model in full can be less useful for others and must be applied “to the best scope possible”, says Ozan Sonmez, the startup accelerator lead for King Abdullah University for Science and Technology (KAUST).

Startups with expensive prototypes or a potentially tricky customer base, but which still want to apply the Lean model must adapt it slightly to fit their circumstances.