wamda.com - 

For many, promoting a new platform means using SEO techniques and Facebook ads. Not for Maqtoob. The cofounders of “Tripadvisor for business apps” - as they call it - decided to pack their suitcases and travel to 12 countries in 12 months.

“We want to show that technology doesn’t belong only to tech startups, and that business apps can make anyone more productive and save time and money,” said CEO Kristyna Zapletalova. But this trip isn’t just philanthropy, as the Maqtoob team will gather feedback from people all across the globe, and reach out to people far beyond the startup ecosystem.

Cofounders Zapletalova and Adil Gherib spend the month of April in Beirut. Now in Morocco, they’re planning their next stops in Iran, Nigeria, South Africa, Argentina, Brazil, Peru, the Philippines, Indonesia, Vietnam, and India.

Maqtoob, with a ‘q’, not to be confused with Maktoob, with a ‘k’, lists more than 1,300 hand-picked web and mobile apps. Users can find apps to help with their marketing, sales, productivity, emails, and much more. They can learn more about the apps and read user reviews. Users can also create their own list and follow others.