techcrunch.com - 

Millions of people in Southeast Asia are going online for the first time through their smartphones. The region’s “mobile-first” approach makes it especially attractive for e-commerce, social network, and gaming companies—when their apps work, that is. Unfortunately, users are often frustrated by slow connection speeds. Neumob, a service that decreases load times for mobile apps, wants to help developers there.

The Sunnyvale, California-based company, which has raised $10.8 million so far from investors like Accel Partners, has added new servers in Malaysia and Vietnam to its global network . While Neumob makes a consumer app for Android (an iOS version is coming soon), its Southeast Asia launch focuses on its business-to-business app acceleration software development kit, says founder and chief executive officer Jeff Kim.

“We’re excited about the implications for consumers, however—many should see their apps loading significantly faster soon after launch, as we’re in a number of talks with Southeast Asian and global app developers to speed up their apps in Asia and around the world.”