Putting Tunisian honey on the map

Putting Tunisian honey on the map

March 22, 2016

wamda.com - Busy bees are honey bees.

In July 2014 Khaled Bouchoucha quit his job as a fleet engineer manager at aeronautic company Sabena Technics to start his own business working with… bees!

“From airplanes to bees- both are flying,” laughs Bouchoucha. Though the similarities ended there he took a leap of faith, quitting his job before the first investment was secured, and seeking to establish the first company in Tunisia using technology to boost beekeepers’ productivity.

The idea first came when Bouchoucha’s father complained about his bees dying.

“What if we put an electronic card within the hive to monitor its conditions?” he suggested. His father laughed and thought he was crazy. But the idea was born and since then Bouchoucha has received investment from five different partners and the awards keep on coming.

 

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