Rdio Teams Up With Caribbean Operator Digicel To Expand Into 24 New Countries

Rdio Teams Up With Caribbean Operator Digicel To Expand Into 24 New Countries

March 22, 2016

techcrunch.com -

A week after entering India, Rdio has expanded into 24 additional markets in the Caribbean and Central America region to take its streaming service to 85 countries worldwide. None of the new countries have anything like the population of India, but the move is interesting because it sees Rdio partner with operator Digicel.

The operator is offering its 14 million customers (across these 24 countries and an additional seven others where Rdio is already present) 30 minutes of access to Rdio’s free internet radio service each day without data charges.

Rdio CEO Anthony Bay told TechCrunch last week that he believes its free internet radio service — part of a tie-in with Cumulus — has the potential to hook ‘regular’, less-tech savvy Indian consumers into the overall Rdio service, and that’s the strategy here too. Digicel customers won’t incur any data cost at all for that 30 minutes of usage, which gives them all the reason to try it out and potentially sign-up for a paying account or regularly provide their eyeballs for advertisers.

There’s no timeframe given for when the free data offer will expire, but the companies say they will “go on to develop and launch a pay structure that will fit the mobile usage behavior” of Digicel’s customers. In other words: ‘We’ll see how it goes first’.

By continuing to use the site, you agree to the use of cookies. Read More.