enterprise54.com - Bullion Essence, a South African startup that allows individuals buy, store and sell professional market gold bullion cost effectively, has set up crowd funding campaign on the South African Investment network to raise ZAR 15 Million (approximately USD 1 250 000) through private equity investments.

The service is looking for Private Equity Investors in Africa to help cement and position it as a significant player in the industry by offering a game changing service.

Bullion Essence provides a service which allows people to buy gold regularly at the price set daily at the London Fix through the company’s flexible buying options. Bullion Essence is reportedly the first and only business of its type in Africa and current statistics hint that this is the perfect time to introduce such a service, because the wealthy class in Africa is growing.

In 2012 Africa’s segment of high net worth individuals grew by 9.9% the second highest growth rate in the world after North America, and above the global average growth rate of 9.2%. During the same period, the growth rate for Africa’s high net worth individuals wealth increased by 11.5% to $1.3 trillion, 1.5% above the global average.