thegistinitiative.wordpress.com - As an entrepreneur, 27-year-old Anwar Almojarkesh has jumped many hurdles and learned lessons along the way. While developing Braci, a sound recognition and visualization app, he found that focusing too much on the technology and less on the business was a mistake. He discovered that his product needed costumers before new technologies could be developed. Braci was developed for people who suffer from deafness and hearing impairments.