MiBolsillo brings the revolution of what we call financial management 4.0 where through an digital, mostly automatic and gamified integrated mobile app, users are able to organize their finances, achieve savings goals and access financial services that fit their user profiles. Nowadays accessing financial services does not necessarily translate into education, our solution accompanies the user through the entire process, specially women with less access to education and information on how to grow their business.
Through artificial intelligence we generate a financial health indicator (used as a parallel score for credit evaluation, the first score built on continuous user interactions with a personal finance management platform integrating with your bank account and in the future next with the BIM wallet).
Through our internal platform the user can make simulations of loans and other financial services and given our indicator of internal financial health, in the case of informal micro-entrepreneurs, the more they interact with the app and reach their objectives, the greater the opportunities for access services that help you grow your business. Helping to include financially those who need it most and reducing the risks for partner MFIs (microfinancial institutions) and financial institutions overall.
Finally, the biggest advantage of MiBolsillo is in the strong behavioral component that uses the interactions of the users as the main input to feed our deep learning algorithms that create internal profiles and based on them we make several experiments to understand what is the best way to help to our users to achieve their objectives in a more efficient way.
