Rento

1. Property (Kos) Owners

Segment:

• Middle to senior aged female/male,
• In a progress or already retire from work,
• Cumulated enough income in his/her working age,
• Wanted to be independent (not a burden) from their children to fulfill their daily necessity,
• Wanted or already have property (kos) to rent out for income,
• Do not have or do not trust to hire other random people to manage the administrations and finance of his/her property
• Do not want or do not have the capability to be bothered to manage the finances and administrations of property by him/herself

1.a. Affirm the customer’s worldview

• What does he/she care about?
  
  • Family, life, freedom, grandkids, stress-free, peaceful living with loved ones, able to be independent, not a burden to his/her family, being able to provide, health.
• What’s the change he/she’s hoping for?
  
  • More freedom, stress-free living with minimum amount of work (besides hobby), more time with grandkids, more time to relax, more time to go to holiday without to care about his/her property (kos) too much especially money and legal management.
• How will your product make her become more of who he/she wants to be?
  
  • Rento will facilitate the management of his/her property (kos) to the extent of financial management such as payment gateway, billing, deposit, and even the give the ability to add extra service such as laundry and catering for extra income, and also manage the administrations of property such as booking, inventories, legal, marketing, listing and price adjustments just from the mobile app.

2.a. Connect with and speak to her emotions—make her feel something

• Why is he/she considering this product?
  
  • Because rento will help them create the serenity of living independent and stress-free just from owned property without the hassle of actually owning and managing.
• How does he/she feel before she experiences it?
  
  • He/she that owns more than 5 to 10 rooms will suffer the stressful and dreadful work of billing the renters, there are some cases where the renter delay the payment and even ran away without paying.
  • For those who hire extra admin to manage the payment and finance, the wage is not economic-to-scale compared to the rooms, some are quite expensive and need very high trust to ensure the cash will not be stolen. There are also cases that stated the money was misused for other things that can be considered gone, which causes severe stress for the owners of the property.
• How would he/she like to feel when she’s used the product?
  
  • Happy, stress-free, the feeling of “being able” to provide him/herself without much distrust to other people managing finances.

3.a. Deliver the information you’ve anticipated she needs to confirm or rationalize her decision

• What are the facts he/she needs to know and why?
  
  • Very easy, intuitive mobile-app and older-generation friendly UI
  • No need to hire random people to manage the billings, because renters will pay via Rento payment gateway to ensure a fair trade.
  • Cashless payment, all income will be transferred to his/her account by request,
  • He/she can manage their rented property (kos) anywhere, anytime, and without the need of manually managing the administrations.
  • Rooms will be listed and marketed with Rento help (Photography and product story),
  • Statistic dashboards to monitor the property easily.
  • Very small service charge (5%) for streamlined kost management, with high value to customers compared to conventional hired admins with risks to come.
• What change can he/she expect after he/she has used the product?
  
  • Customer can expect autonomous income that can operate with very minimum attention and minimum risk. So he/she can enjoy living life to the fullest.
• Remember to show as well as tell.

B. Renters

• University student to early working employees aged female/male
• Internet and mobile savvy
• In a stage trying to be independent and living on their own feet
• Wanted to live on their own, live near study or work place
• Limited income and/or pocket money from parents

1.b. Affirm the customer’s worldview

• What does he/she care about?
  
  • Achievement, freedom, hassle-free, hates inefficient workflow and bureaucracy, independency, creativity, efficiency, effective, instant gratification, study, work, affiliation, friends, social media, time, play-time, appreciation, looking cool and good, family.
• What’s the change he/she’s hoping for?
  
  • Easy, seamless and instant way for themselves (or parents) pay the rent and other basic needs such as laundry, food, parking lot, and others without the hassle and risk of contact with other people. So he/she can focus on his/her already busy working/studying and social life.
• How will your product make her become more of who he/she wants to be?
  
  • People on this segment are already used to instant and high value services such as Gojek and Traveloka. Hence they expected the same on other app service. Rento will help them manage and pay their basic needs to book place to live, laundry, food, parking lot, and others instantly and very easily all in one mobile app.

2.b. Connect with and speak to her emotions—make her feel something

• Why is he/she considering this product?
  
  • Living alone can be difficult and lonely, moreover workload are getting more stressful, he/she can easily forgets their own basic needs and bills.
  • In Rento’s recent survey, 85% of people living in kost prefer to use cash to pay bills, because it is much easier compared to transfer and manually verify the payment.
  • However, There are risks and hassle involved: giving away large amount of money (for yearly rent) to random people is scary and when handling cash to the non-owner (admins).
  • Thoughts such as “what if they took away the money?”, “what if send it to the wrong people?” may pop up
• How does he/she feel before she experiences it?
  
  • Anxious, stressful, too many more important things to care about, confused.
• How would he/she like to feel when she’s used the product?
  
  • Relieved, trust, stress-free, self-sufficient, and independent.

3.b. Deliver the information you’ve anticipated she needs to confirm or rationalize her decision

• What are the facts he/she needs to know and why?
  
  • Rento is a safe and easy way to handle their payments with lots of extra high-value service such as laundry, catering for breakfast/dinner, hot water, refrigerator, personal parking lot (no need to search for parking lot).
  • Book easily from app, and able to pay with cash from many channels such as over-the-counter minimart and KIOSON, ATM transfer and CC.
• What change can he/she expect after she has used the product?
  
  • Streamlined service, get their basic needs every time he/she needs, no more risky and awkward payments.